
Curitiba’s Master Plan integrated transportation with land use planning, calling for a cultural, social, and economic transformation of the city. It limited central area growth, while encouraging commercial growth along the transport arteries radiating out from the city center. The city center was partly closed to vehicular traffic, and pedestrian streets were created. Linear development along the arteries reduced the traditional importance of the downtown area as the primary focus of day-to-day transport activity, thereby minimizing congestion and the typical morning and afternoon flows of traffic. Instead, rush hour in Curitiba has heavy commuter movements in both directions along the public transportation arteries.
Other policies have also contributed to the success of the transit system. Land within two blocks of the transit arteries is zoned for high density, since it generates more transit ridership per square foot. Beyond the two blocks, zoned residential densities taper in proportion to distance from transit ways. Planners discourage auto-oriented centers and channel new retail growth to transit corridors. Very limited public parking is available in the downtown area, and most employers offer transportation subsidies, especially to low-skilled and low-paid employees.
The popularity of Curitiba’s BRT has effected a modal shift from automobile travel to bus travel. Based on 1991 traveler survey results, it was estimated that the introduction of the BRT had caused a reduction of about 27 million auto trips per year, saving about 27 million liters of fuel annually. In particular, 28 percent of BRT riders previously traveled by car. Compared to eight other Brazilian cities of its size, Curitiba uses about 30 percent less fuel per capita, resulting in one of the lowest rates of ambient air pollution in the country. Today about 1,100 buses make 12,500 trips every day, serving more than 1.3 million passengers—50 times the number from 20 years ago. Eighty percent of travelers use the express or direct bus services. Best of all, Curitibanos spend only about 10 percent of their income on travel—much below the national average.
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